IT seems apt that during Women's History Month something should occur in Medway and highlight why the female of the species are a force to be reckoned with.
You may recall my disdain in a previous post about an event at Rochester's Casino Rooms - the notorious ' National Cleavage Weekender ' and how I was convinced I'd been transported through a worm hole in the time/ space continuum to a parallel universe where Women's Lib had never happened.
Well dear reader it seems I wasn't the only one who thought that the whole thing was a bit out-dated and more than just a "cheeky bit of fun " because on 22nd March 2013 the outcry over cleavage weekender did just what just what it says on the poster and went " national "
With a little bit of help from the writer of the original Medwire article( Michelle Gleaves ) , a Labour M.P ( Vince Maple ) and a certain adult education student ( guess who ? ) the Medway Messenger went live with their own piece on the event and it exploded through the social media and news stratosphere. You can read their article here http://t.co/iXY7Dbbcba
Picked up by amongst others the Mail, the Sun, ITV , the Huffington Post and making the BBC South East 10pm broadcast it swept across the country. It was even tweeted about by M.P Dianne Abbott in relation to the hash tag #Everyday Sexism .
Reaction fell into either one of two camps , those who thought it was just a light hearted bit of fun and that we were all getting our knickers ( and bra's ) in a twist about nothing or those who thought it was something worth shouting about .
With condemnation for the night starting to build on Friday a message appeared on the Casino Rooms Facebook page that evening stating that " as before we will be donating £1 towards the Breast Cancer U.K charity for every free entry ". An odd turn of phrase that considering there is no mention of it on the poster which you would imagine would have made it an all the more popular night knowing it was going to a good cause ,do you not think ?
Also in a bid to make it sound a bit less sexist they joked of course it was also open to men flashing their moobs or pecs , really cos you've missed putting some male cleavage on your poster , guys and again there's absolutely no mention of it ! Funny that ! It all reeks a little of trying to paper over some serious cracks at the last minute.
Talking of the poster by the way ,there is a little something on the first one that has suspiciously gone A.W.O.L on the new one.
Can you spot the difference ?
Yes that's right, that Smirnoff ice bottle and logo that is so prevalent in the original poster has disappeared and why I hear you ask ? Well that's down to our good friend Cllr Maple who wrote to the firm Diageo who owns the brand and asked them if they were aware that their product was being used to promote such a night.
The reply from their head of government affairs Rachael Robertson was that of the negative and was quoted to have said "I can confirm that Diageo in no way gave permission for our branding to be included and never would for such an irresponsible promotion. This would breach our rigorous internal codes on marketing and had approval been sought it would have been denied." she further added "We take our responsibility in marketing very seriously and would never want to be associated in any way with a promotion as irresponsible as this."
So it was bye bye bottle to National Cleavage Weekender.
Not that I imagine the Casino are too bothered there must be plenty of other drinks firms all too willing to get their drinks promoted in the future and as a good few people have pointed out alcohol does a lot more harm than a pair of boobs ever could.
So, from one little online news article a behemoth did grow showing that while lad culture might be on the rise some ladies aren't about to start letting them get away with it.
And just for the record,while some of us girls have an opinion on what's right or what's not doesn't mean we're no fun.
To answer a few of my critics this week I'm not the worm that turned and I'm certainly no Mary Whitehouse but think about how your presenting this to the youngsters of today.
A certain person commented on the Casino page that people like Michelle Gleaves and myself should ' unstitch our vaginas ' and realise that theme nights like this aren't ever that popular, that they are just to get people through the door and if we worked in a night club background we'd know that .
This may be true but having worked in a night club myself I know that all to often these days girls ( and lets face it despite what the clubs might say about their over 18 policy that's just what some of these females are ) take 'theme ' and fancy dress to mean go out in a bra , thong and tutu as the ' sexy ' version of whatever the night is all about. Programmes like BBC 3's snog, marry, avoid all to often feature girls who think its the norm to have to dress this way to get people to love them and still don't believe that perhaps if they were just themselves and not a scary porn style caricature the one person who needs to love them ( I.E themselves )might be much happier.
To finish ,Breast Cancer is a serious disease and needs to be taught some respect , if the poster had featured a few less ' glamour model ' fake boobs and carried the charity logo there might never have been all this kerfuffle in the first place.
In fact Mr Stone , if you had thought a little more about your presentation and less about the size ( of the crowd ) maybe it wouldn't have caused such a controversy about town .
( But I'm pretty sure you're glad it did )